VAMS Beauty: Wellness through Skincare and Community
Wellness to us is about building meaningful connections and VAMS Beauty champions this by spotlighting Australian female-founded brands that empower women through high-quality and purposeful skincare.
Founded by Ellie, VAMS Beauty highlights the best of Australian-made products, supporting brands like ours that prioritise both effective skin health and women’s voices.
VAMS encourages a culture of authenticity and inclusivity, reflecting the spirit of female entrepreneurship and the diversity within Australia’s beauty landscape.
Ellie has turned her passion into a movement, creating a space for Australian-made skincare that’s as empowering as it is effective.
More than just a retailer, VAMS celebrates womanhood and conscious products by bringing together women-led brands.
Ellie has transformed VAMS into a community-driven platform where beauty meets purpose and champions brands that inspire confidence and authenticity, with aligned values it makes sense you will find Good Living Only on there.
Building a Space for Community-Driven Wellness
At VAMS Beauty, Ellie’s mission is about creating a space where skincare goes beyond routines. It’s about building a community around Australian-made, gentle skincare. VAMS prioritises products that cater to sensitive skin needs with fragrance-free and cruelty-free options that make everyone feel included and cared for.
Empowering Diversity and Female Founders
VAMS Beauty is more than just a retailer; it’s a platform celebrating female-founded brands. Ellie brings together Australian Aboriginal and Black-owned brands that reflect VAMS’s commitment to inclusivity, giving customers access to a diverse range of beauty solutions curated with strong values.
Leading a Movement for Inclusive Australian Beauty
Ellie envisions VAMS becoming Australia’s ultimate beauty destination, one that supports empowered women and embodies purpose-driven wellness. VAMS isn’t just a beauty shop it’s a movement dedicated to uplifting women-led brands and transforming how we think about the homegrown beauty landscape.
Inspiration for Aspiring Entrepreneurs
Ellie encourages aspiring entrepreneurs to “create with purpose” and embrace their unique values as part of their business identity. VAMS shows that community-building and authenticity create a lasting impact and customer loyalty. Ellie’s approach has made VAMS a sanctuary for women who value self-love and personal growth.
Through VAMS Beauty, Ellie is reshaping the way beauty brands connect with their audience. Her journey highlights that Australian-made skincare isn’t just about beauty it’s about community, inclusivity and of course the celebration of empowered women who support each other. Need we say more?
